Самый богатый человек Ян Фэй - Глава 306
Chapter 305 The positioning of beautiful daily
Аудитория молчала.
Yang Fei said nonchalantly: “I’ll talk about a great thing first. I believe everyone has heard it. This time I went to the island country and negotiated a big business. Meili Daily Chemical and the island country’s Sakura Co., Ltd. have reached in-depth cooperation. , Our products are produced and sold in island countries and have achieved remarkable results.”
Раздались бурные аплодисменты.
Ma Zhixia appeared at the door and just saw this scene. He chuckled and said, “Boss, I’m late, sorry.”
Although he was embarrassed, his expression was extremely calm and he couldn’t see the slightest apology.
Yang Fei pointed to the seat and motioned him to take a seat.
“But, don’t let this temporary victory get dazzled. Our success in the island country does not mean that we can succeed in other countries in the world. This is a vast market. We have only taken the first step now. “Yang Fei continued, “What makes me gratified is that in the past two months, our total sales of pure white laundry detergent and pure white natural soap powder have continued to lead other domestic counterparts.”
Зрители бурно аплодировали.
Yang Fei pressed his hand down and said to Wei Xinyuan, “Mr. Wei, you must remember what I said when I visited you at Shashi Vigor Factory last year?”
Wei Xinyuan nodded and said, “I remember, boss, you told me that within half a year, I will be the first in the country.”
Yang Fei smiled: “What I said, never break my promise! I think at that time you must think I was fooling you, but because I gave you a high salary, you resigned to help me, right?”
Wei Xinyuan’s rare old face blushed and said, “This is the truth. I was really not optimistic about the Meili Daily Chemical Factory, because the owner was too young, so I didn’t believe everything I said to you. I really want to say that I am interested in money. It’s not wrong, but I still want to say that in addition to fancy money, I was really moved by the boss’s rhetoric. There are few blogs in my life? If I am my age, if I don’t come out to blog, there will be no chance in the future. It turns out that I got it right this time!”
“Good!” Everyone applauded.
Yang Fei proudly said: “Within half a year, we have achieved the first place in the production and sales volume of clean white laundry detergent in the country. However, don’t be too complacent. We have to be the number one, and we can’t let people catch up! The vitality of the past The factory is also No. 1 in the country, but what about now?”
The boiling blood of everyone cooled down in an instant, and the frizzy mentality also calmed down. After carefully reviewing Yang Fei’s words, they all understand the truth, that is, it is difficult to start a business, and it is even more difficult to maintain a career.
Yang Fei said: “The real fierce battle in the daily chemical industry has not yet come. Our real enemy is still in the incubation period. Their general offensive before dawn may be launched at the end of this year or next year. Who knows? What we have to do is to improve. Your own strength ensures that in the next fight to see the red, you will blaze a trail and become a true winner.”
Zhao Haibo couldn’t help asking: “Boss, looking at the country, who else can we fight against courtesy?”
Yang Fei said: “You only saw the vitality factory in Xishan, but you have forgotten that there are brands such as Qiqiang, White Cat, Panda, and Langqi on the market? However, apart from these brands, everyone may have overlooked the world. There are also two daily chemical giant crocodiles on the board, they are the real carrier-level existence!”
Zhao Haibo’s eyes lit up and said, “Boss, you are talking about Procter & Gamble and Unilever!”
Yang Fei said: “Yes, these two big companies in the international daily chemical field!”
Zhao Haibo said: “Unilever’s Omo washing powder has officially entered our country last year, but I don’t think they are worthy of fear because of their sales performance!”
He is the vice president of sales, and he knows the trend of similar products in the market.
Yang Fei said in a deep voice: “Omiao, as the first international laundry detergent brand to enter the Chinese market, has not yet clearly realized the national conditions of our country. They are still in the groping stage. However, we must not underestimate their strength. They have a global R&D center and strong scientific and technological capabilities. Omo has always been at the forefront of the world in removing stubborn stains, and has been recognized by consumers. This is one of our rivals.”
Zhao Haibo said: “What about Procter & Gamble? What they do is washing and protecting products. Although they also have detergent brands, they have no plans to enter the Chinese market, right?”
Yang Fei said: “Compared to Unilever, P&G is more terrifying! If Unilever is a lion, then P&G is an ancient behemoth! It is still waiting and watching, waiting for opportunities, but once it decides to enter our country The market, that will announce the beginning of the era of total war for daily chemical products!”
Everyone looked terrified, and suddenly felt a heavy crisis.
Yang Fei scanned the audience and said: “In addition to these two international giants, we have to deal with emerging domestic brands. There are talents from generation to generation, and new generations are replaced by old ones. This is a natural law. Just like the clean white brand. Suddenly, it has taken over half of the country. Maybe next year or in the next year, there will be another washing powder company that will suddenly emerge and grab market share with us.”
Zhao Haibo said: “A year ago, I accompanied my boss to Huacheng. I met a lot of business owners in the same industry there. Among them was a company called Libai. Although it is still only in the Eastern Province, I think This company should not be underestimated. Their boss Chen Kaixuan has an enterprising heart and an ambition to open up the national market. They also spare no effort in product management and brand building. This is considered our potential competition. the company!”
Yang Fei nodded slowly, thinking that Zhao Haibo’s analysis of the market was quite pertinent.
At the beginning of the meeting, Yang Fei raised and suppressed, first talk about the achievements, then put the difficulties, put his own factory in a big environment to position, analyze the situation, weigh the pros and cons, and let everyone have an idea about the situation of the daily chemical industry. Probably understand clearly.
Don’t underestimate yourself, and don’t be blindly confident!
This opening helps everyone understand Yang Fei’s next speech.
Yang Fei scanned the audience and fixed his gaze on Ma Zhixia, the vice president of R&D, and said: “In the next few years, whether our Meili Daily Chemical Plant can stand out and survive the cruel competition depends on the R&D part. Working hard! Mr. Ma, do you have any ideas and suggestions?”
Unlike Wei Xinyuan and others who wore navy blue suits, Ma Zhixia wore a plaid striped suit, which looked younger and more energetic.
Ma Zhixia said: “The R&D department has been working hard. This year’s key task is to improve the decontamination ability of washing powder. Another point is that I think the concentrate is the essence. Therefore, the market for ultra-concentrated washing powder has great potential. Digging, I think the company’s R&D focus can be tilted towards super concentrated washing powder. Think about the previous Vigor factory. A super concentrated washing powder alone once occupied 80% of the country’s market! And our company What? The current ultra-concentrated laundry detergent basically does not have much share. It can be seen that there is still much to be done in this field!”
Yang Fei listened, but he didn’t think it was true. He felt that Ma Zhixia’s analysis and judgment were too one-sided and narrow. Only by careful consideration and thinking about how to make Ma Zhixia could reflect on it.